India is a land of different rituals and culture. Season’s next festival is line up next week. Diwali is one of the most prominent festivals of India celebrated by all.
The 5-day festival is enjoyed with tremendous enthusiasm by all length and breadth across India. Preparation starts 1 month before the festival arrives, people clean and decorate their house. They also purchase new clothes for different days. Ethnic wear is the most preferred style of dressing both by men and women. Ethnic wear blend beauty with traditional dresses. It enhances Indian culture and rituals.
Why ethnic wear is so popular?
This style is all time favourite for Indians. Prior there was a decline in the demand of such clothing but all credit to our Indian fashion designers who brought back the importance of ethnic wear through their creativity.
Blend of western and traditional fashion- western clothes are known for their style and level of simplicity and Indian fashion is popular due to its gorgeousness and glamour. Designers had mixed these both the factors together which resulted in designer sarees and kurta dresses.
Promotion by e-commerce- the e-commerce market has adopted strategies to promote ethnic wears on their sites. These sites had given a platform to both designers and craftsmen and connected all small, medium and large enterprises.
Economical pricing- Indian designers and craftsman has lowered the price and offer the best quality. The e-commerce site offers additional discounts on big festivals like Diwali.
Best for such occasions- ethnic wear is the most suitable dressing style for such festivals like Karwachauth, Diwali etc. this type of dressing gives a touch of nationality. These are trendy and comfortable in carrying fashion.
Effect of Bollywood- credit of rejuvenating ethnic fashion also goes to film and tv industry. Bollywood has direct influence over the audience. And as soon as a movie is released its fashion becomes trendy in the market.
Ethnic collection for women
Jewellery and clothes make women look alluring and appealing. The fashion that is trending in the market these days are-
Plazo and Anarkali- this Diwali select Anarkali not with Chudidar but with plazo. Take a half jacket over kurti which look classy.
Half and half saree- this saree is made with combination of 2 colours, dark and light( red and cream). You can choose the colour and look traditional on Diwali.
Heavy work saree- this attire suits married ladies and are perfect according to the occasion. The advantage of this saree is that you can take heavy jewellery with it.
Fusion – fusion is trending around. You can take one shoulder shrug on half sleeve gown. You can take light jewellery over it.
Banarasi- Banarasi dresses never goes off the season. These are evergreen which completes the look on Diwali.
Denim Skirt and top- denim is all time classy and attractive to wear. This style is up in the market and are liked by the girls.
Jewellery – nose ring, pinky rings, anklets, asymmetry, chandelier earrings, hoop earrings, cuffs chain link bracelets all have huge demand in market that complete your look on Diwali.
Ethnic wear for men
Kurta and pyjama- this dress is most liked by men on traditional occasion and was the only ethnic wear available till 2015.
Dhoti and ballon pyjama- another lower option available for men to wear an ethnic dress.
Nehru jacket- most trending item in men wears is nowadays Nehru jacket that completes the look for your kurta.
This Diwali try ethnic attire to look appealing and attractive. Wear traditional dresses to complete your look on Diwali.
And have euphoric Diwali.