Go Local this Diwali

In view of the festival of lights, Diwali being around the corner, social media is going frenzy. Not only posts, wishes & photos by users but with different emotional yet educative campaigns and ads. One such trending is by HP India – #GoLocal, wherein a 9-year-old boy turns Diwali around for a street vendor. This one has caused quite a stir among people as viewers call it a logical ad which portrays the need of the hour so beautifully yet strikingly. If you haven’t seen the golden ad, do watch it here.

Why the need to Go Local?

Diwali is for everyone. Irrespective of social status, caste, or creed. We, at times, forget that festivals are there with the sole aim of communal harmony or a simple reason to bind us all together. We shouldn’t forget that to go ahead, we need to give back to the society too.

Many people work hard and earn during the festive season. We should help them- by simply appreciating their hard work & buying from them. Yes! Shopping from supermarkets is a luxury and you deserve it. But frankly, someone’s need is much bigger than your luxury! Why put your hard-earned money in already-rich guy’s pocket, rather help a needful. You’ll feel the festive bliss just if you care and share. And also give that needy a better chance to celebrate the biggest carnival.

How can you spread cheer this Diwali?

One small step taken by us can bring a big difference to someone’s life and festivities. Then why not?! A few suggestions to help you accept this initiative and implement it-

  • Support the local vendors – Be it shopping for Diyas, candles, flowers, crackers, lights or fruits. Opt to shop from small street vendors. I can assure you not only you will get quality stuff in decent rates but also bring a smile on someone’s face. Appreciate their toil as they are working very hard for not just their income but to bring joyfulness in our lives too!


  • Help the small & medium level entrepreneurs – There are many small-level businesses that you can help this Diwali. From such a platform you can buy decorative items and also hampers for gifting. Be it cake, chocolates, sweets, torans, candles or gifting solutions, there are endless options available to us just because these entrepreneurs are burning midnight oil. Find such service providers near you and help them earn little extra this time of the year.

  • Learn to give – Yes, we give gifts to all- near & dear ones, family & friends. But this Diwali lets add a few more recipients to your list & gift your helpers- maid, watchman and support people like delivery guys. It takes less than a minute for you to offer them sweets & wish them “Happy Diwali!” But they will smile the whole day remembering you. That’s festive cheer for you!


“Spread the love, spread the cheer,

Show your love to anyone who’s dear!

On the festival of lights, prosperity & harmony,

Be the change! Be the reason to smile of many…”


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